Helping solo PMMs win
since 2023
A letter from our founder
My journey through product marketing started with a familiar struggle. As the solo PMM at a high-growth startup, I was using some of the best tools available, but none of them actually fit how I thought about my work as a product marketer.
I had my messaging living in Google Docs, my competitive intel scattered across Notion pages, my launch plans built in project management tools designed for engineers, and my personas trapped in slide decks. Nothing connected, and nothing reflected the mental model that product marketers actually use.
Email is built for communication. Notion is built for documentation. Neither was built for the strategic workflows that product marketers need to establish positioning, run launches, and keep teams aligned around the market narrative.
Our team was struggling. Our messages were inconsistent. Our launches felt chaotic. And we were constantly reinventing processes that should have been standard.
So I looked for a better solution. Unfortunately, what I found was that the specialized tools for PMMs were all focused on sales enablement, not on helping PMMs do the strategic thinking that makes great enablement possible. They were packed with features that I'd never use, and none had the foundational structures I needed daily.
That's why I started Segment8.Segment8 is the dedicated workspace for product marketing teams who want structure, not another blank page. It organizes your product marketing work in one place, routes it to the right stakeholders, and lets you establish a system that makes your whole team more effective.
No clutter. No generic features. No extra complexity to confuse and overwhelm. Segment8 is built around the way PMMs actually think and work, with purpose-built workspaces for messaging, personas, launches, competitive intelligence, and task management.
Whether you're ready to move on from scattered docs, or you're fed up with tools built for other roles that got adapted for PMM work, I hope you'll give Segment8 a try. I'm confident that you'll love it.
Sarah Parker
Founder & CEO, Segment8
Self-funded, profitable and proud
Our core values that we live and breathe every day
Own Your Work
We take accountability, we get it done, we own mistakes. We're trustworthy and transparent about what we can deliver.
Be Real
We don't bullsh*t or sugarcoat, always respectfully. We give and accept feedback with an open mind and genuine heart.
No waste
We work with intention: measure twice, cut once. We focus on delivering value with every feature we build and every word we write.
Relentlessly Value Driven
We only work on stuff that adds significant value to the customer or the company. Every feature must earn its place.
Always be helpful
We're a fun loving, diverse bunch of weirdos :) We surround ourselves with people who inspire us and are great to work with.